Hybrid retail

Between March 2020 and August 2022, the Chair of Information Management in Mechanical Engineering (IMA) at RWTH Aachen University and the Department of Economics, Science and Europe of the City of Aachen will develop a digital toolbox for the future-oriented retail trade in Aachen. For this purpose, not only a central digital platform for Aachen retailers and restaurateurs will be set up (e.g. online shopping, live video consultation, local product search), but also digital and analogue services in the stationary offline business, such as self-checkout, offline return of items purchased online or digital signage.

The aim of the research project is to merge digital and stationary retail offers. The project is funded by the Ministry of Economic Affairs, Innovation, Digitalisation and Energy (MWIDE) as part of the programme "Digital Model Regions in NRW".

If you are interested in participating in this project, for example as a retailer, restaurateur or interested consumer, please contact Dr. rer. pol. Sarah Güsken.